With Dynatron’s MarketSmart solution, we analyze your Service Department data and develop customized multi-channel marketing campaigns targeting existing and potential new customers to drive traffic to your service drive.
MarketSmart
Most dealership’s marketing campaigns are driven by gut feeling. Data drives our marketing strategies.
MarketSmart Solution
Typical MarketSmart Campaign Results
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Communications sent per campaign
0
Average responses per campaign
$0
Average total revenue per campaign
Typical Marketing Challenges
Lack of Competitor Insights
It can be challenging to know how to compete with independent service shops and local dealerships if the market insights are not available. Knowing the market is an essential piece to developing a competitive strategy that will generate ROI.
Difficulty Increasing Market Share
Maximizing market share to not only reach new customers, but also increase your share of wallet/retention with your existing customers. You need advanced analytics to pinpoint your particular challenge and how that changes over time.
No Communication Strategy
Dealerships can lack the expertise to develop a robust closed loop communications strategy with the appropriate escalations to capture repeat business and engaged new customers.
Winning Formulas For Success
Dynatron’s approach for achieving great results is founded in these key areas.
Our People.
Our team helps you differentiate your dealership from the competition by providing expert insights into your marketing strategy.
From initial development through to execution, we are with you every step of the way, all while ensuring the success of your campaigns.
Our Technology.
Marketing strategies are mutli-faceted and often require cutting edge technology to achieve success. Transparent reports feature drilled down capabilities and highly detailed information that is easily accessible.
From creating mailing lists, to developing customized offers, our technology can track actual performance and provide insightful campaign reports.
Our Data.
We utilize metrics and sales information to determine where sales may be low or can be increased.
A dealership alone won’t have access to the data we can provide and help you interpret.
MarketSmart Process For Success
Dyantron’s MarketSmart solution is purposely designed to increase customer retention, reactivate lost customers, and capture new customers in your market. We develop and execute your customized marketing campaigns from start to finish - giving you time to focus on your staff and customers!
Research & Planning
The key to any great marketing campaign is a good strategy.
Dynatron leverages mystery shopping, extensive market evaluations, and demographic data mining to create a game plan that is specifically tailored to your dealership and market.
Multiple Channels
Dynatron leverages several marketing channels to deliver a consistent message, maximum reach, and ensure steady traffic to your service drive. We also combine offers, discounts and coupons to engage a broad audience of potential customers. Our services include: Direct Mail, and Market Evaluations.
Recall Communications
Every recall is an opportunity to increase traffic to your service drive.
Leveraging third party AND first party data, Dynatron develops campaigns that specifically target vehicles with open recalls within your market. Our strategy drastically improves performance by supplementing OEM programs.